Brand Slogan: "Your Home Tells Your Story"
Hello! We're Grado, a name synonymous with the perfect blend of aesthetics and functionality, aimed at enhancing life in every corner of your home.
Our Journey Begins
In 2014, Grado sprouted from the shared dream of Alex and Wendy, two friends with a burning passion for revolutionizing living spaces. From its beginning, Grado was more than just a brand; it was a mission to break free from the monotonous and static designs that dominated the furniture world. Today, Grado stands as a pillar of innovation in furniture design, continuously pushing the boundaries towards simplicity, nature, and sustainability. Our Italian name, meaning "degree," reflects our commitment to exploring new perspectives in design, striving for a lifestyle enriched with style, comfort, and sustainability. Our creations are not just furniture; they are a promise of durability, environmental integrity, and a better tomorrow.
Meet the Creative Duo
Alex and Wendy's partnership in Grado merges aesthetics with functionality, inspired by the vision of furniture that tells a story of beauty and practicality. Their journey has evolved to put sustainability first, aiming to furnish the future with pieces that care for our planet. Through the use of eco-friendly materials and sustainable practices, they've sculpted Grado into a narrative of individuality and environmental responsibility.
| Alex Chai - Cofounder & CEO |
Wendy Liu - Cofounder & CAO |
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Enthusiast for Superior Original Design 20-year Expert in Furniture Industry Seasoned Dedicator with Craftsmanship Visionary with Relentless Innovation Alex's work has received international acclaim, earning his many awards |
A leading figure in the world of sustainable furniture design. Her signature pieces, characterized by clean lines and natural textures, combines functionality with eco-friendly materials to create furniture that is both stylish and sustainable. |
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Design Inspiration
Grado thrives on a harmonious blend of innovation and a commitment to environmental stewardship. Inspired by our planet's beauty and the potential of eco-friendly materials, we craft furniture that stands as a beacon of forward-thinking design and sustainability. Each piece is a chapter in a story of thoughtful design, aimed at fostering a greener future and improving our quality of life.
Resonating with the Younger Generations
Understanding the importance of connection, Grado engages with fans on their turf —Instagram, Pinterest, and TikTok, Our designs echo the vibrancy of youth, promising sustainable and stylish furniture that brings stories and warmth to every space.
Luxury for Every Home
Grado redefines the concept of luxury, offering unparalleled quality and design at a reasonable price We aim to make sustainable, stylish living accessible to all.
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Embracing Lifestyle Diversity
Grado's furniture is designed to cater to diverse lifestyles and aesthetic preferences, from urban apartments to suburban homes. Our furniture enables consumers to fully express their individuality and style. We showcase successful case studies demonstrating how Grado furniture integrates and elevates living spaces across different family and cultural backgrounds.
Advanced Fabrics and Ergonomic Design
Our commitment to ergonomic design and advanced materials ensures that each furniture piece not only looks good but feels good too.
Craftsmanship and Innovation
Grado's soul is crafted through meticulous attention to detail and an unwavering pursuit of excellence. Each piece narrates a story of craftsmanship, where sustainability, ethics, and quality are the protagonists.
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A Commitment to Sustainability
Our sustainability pledge is unwavering. From using recycled materials to implementing eco-friendly packaging, each step we take is a step towards a greener future. We understand that our choices have an impact, and we choose to make a difference—one piece of furniture at a time.
Global Reach, Iconic Partnerships
Our collaboration with iconic brands like LV and DIOR, and our presence in homes around the world, underscores our commitment to quality and design. Grado brings a unique blend of comfort and narrative to living spaces globally.
Showcasing Our Craft Worldwide
Since starting in 2014, Grado has showcased its designs in cities like Milan, Jakarta, Cologne, Guangzhou, and Shanghai, reaching customers in over 30 countries. Our active engagement in international events and discussions with renowned designers demonstrates our dedication to a global design outlook and our anticipation of design's future.
Expanding Our Reach
From intimate homes to grand spaces, Grado has brought warmth and innovative design to every corner of the globe. Our collaborations with prestigious brands and renowned designers have infused spaces with stories, crafting a narrative that resonates with the modern family.
Exploring Our Journey
2014: The Foundation
In a union of vision and passion, two friends embarked on a journey with Grado, focusing on Original furniture design. Their efforts were immediately recognized, winning the US Good Design Award the same year.
2015: Debut at Milan Furniture Fair
Grado made its first prestigious appearance at the Milan Furniture Fair, marking our entry into the global design scene.
2015-2016: Achieving Global Recognition
Our commitment to design excellence was celebrated worldwide, securing the German Red Dot Awards and Italy's A'Design Award.
2017: Expanding Horizons
This year saw the expansion of our product line, introducing modular, ergonomic, and eco-friendly options, broadening our appeal and impact.
2018: Bridging Design and Experience
We inaugurated our first offline exhibition hall, offering customers a tangible touchpoint to experience our design ethos and craftsmanship firsthand.
2019: Strategic Collaborations Unfold
By partnering with esteemed designers, we enhanced our collection and opened our flagship store, further solidifying our market presence.
2020: Adapting to New Norms
Our new home office line catered to the evolving demands of remote work, blending functionality with Grado’s signature style.
2021: Commitment to Sustainability
We launched an eco-friendly line, spotlighting recycled materials and sustainable practices, aligning our operations with our environmental values.
2022: Pioneering Digital Innovations
In response to a shifting global landscape, Grado embraced digital advancements with virtual showrooms and augmented reality tools, redefining how customers engage with our designs.
2023: Artistry in Design Celebrated
An exhibition melding art with furniture design captivated audiences, showcasing Grado's dedication to artistic expression through design.
2024: A Decade of Innovation
Marking ten years of creativity, innovation, and dedication, Grado continues to enhance living spaces, one piece of furniture at a time, celebrating a legacy of transforming homes and lives.
Our Story Continues: With your support, Grado's narrative will unfold in homes and hearts around the world, proving that indeed, "Your Home Tells Your Story."
