Grado in Milan

Oct 25, 2023

By Info Grado

GRADO in Milan

GRADO Design | Global Presence | May 2023

Lost & Found, Norm & New - Grado's Presence at Milan Design Week 2023

With new products, creative designs, and groundbreaking concepts, Grado made a stunning comeback to Milan Design Week. In the bustling city of Milan, where art and commerce coexist in harmony, we displayed our new designs and concepts with a focus on the people and work spaces and created our exhibition theme with a combination of our views on various spaces.

Lost & Found

Norm & New

Grado Showroom at Milan Design Week 2023

When one dwells in a circle for long, the circle shapes one's soul. The familiar faces, the quirks and habits, the rhythms and patterns - all become part of the NORM. But we, who craft beauty with our hands and minds, we must break free from the norm. We must seek out the strange and the NEW, the diverse and the rich, the cultures and the people that challenge and inspire us. Only then can we create something truly Grado.

What we’ve LOST and what we’ve Found are manifesting out there in this Grado furniture design event. Our Contract Collection designers are sensitive observers on globally spatial trends and think carefully about people’s emotions and opinions at this unconventional time. That was why we named this event: Lost and Found, Norm and New.

Grado Showroom at Milan Design Week 2023

Products - Grado's Innovation & Imagination

Grado Design always took INSPIRATION from our own Chinese cultural group, picking up either ideas for our concept, or lines for our design. Grado’s furniture design naturally speaks for our identity, but in a whimsical, implicit manner. INNOVATION is never to be a hard thing for Grado as long as we hold an inclusively curious attitude toward the world’s richness and complexity. As an evidence, our exhibition includes designs by our partner independent designers and teams around the globe. Grado Design has been blessed with a powerful and empowering IMAGINATION to build the new order that allows us to actively engage with a vibrant, boundaryless world. In this Milan Design Week, we brought more than 20 new products for showcasing our innovation and imagination on furniture design.

Swell Sofa - Design by HiThanksBye

Swell Sofa is Inspired by the contour of Yuanbao (an ancient Chinese ingot currency made of gold or silver), Swell Sofa has a soft enveloping form. Together with high resilience foam, Swell Sofa offers you relaxing, hug-like wrapping. As the young generation are involuntarily involved in rat race, Swell Sofa provides a tangible spiritual shelter for them to rethink the definition of success and establishment, to find the inner peace.

Explore more about Swell Sofa

Lamma Lounge Chair - Design by Claudio Beilini

Claudio Bellini's inspiration for the Lamma lounge chair is "minimalism, basics, and comfort", which fits perfectly with GRADO's design philosophy. The Lamma Lounge Chair combines clean lines, sophisticated design and functional functionality. The design of the chair conforms to ergonomics, and the soft fabric brings a comfortable seating experience, which can effectively reduce physical fatigue and pressure; the exquisite crimping process prevents the seat surface from wrinkling, and fully demonstrates the quality.

Explore more about Lamma Lounge Chair

Beos Lounge Chair & Its Designer Michael Schneider (from designschneider)

Beos was designed to be a contemporary lounge chair used in many different settings. The higher version’s rounded shell and wing-liked headrest, along with the sound-absorbing fabric, offers an added privacy for concentration and withdrawing. While the lower version creates cosy and communicative atmosphere.

Explore more about Beos Lounge Chair

Beatles Lounge Chair - Design by And

Beatles Lounge Chair evokes the classic shape of a beetle. It features a sturdy frame of Nordic Akamatsu wood and a plush cushion of high-density foam. The exquisite upholstery, along with the curved elements of the beetle form, accentuates the smooth curve that resembles a beetle's back.

Explore more about Beatles Lounge Chair

Workshop - Grado's Global Thinking

During our furniture exhibition in Milan, Grado Design is holding our workshop sessions. Grado partners independent designers and teams around the globe on both commercial and living furnishings. We specially invited our GRADO CONTRACT and grado Living Creative Directors, along with 4 designers with different cultural backgrounds, to share their views and experience in the furniture industry.

Claudio Bellini - Lamma Lounge Chair: Design through Remixing Cultural Backgrounds

Talk with Bellini (Alex & Bellini)

Our Italian friend, Mr. Claudio Bellini has been dedicating to architecture and furniture design for over 20 years. Together with his international studio, Mr. Bellini composes stories with designs to create memories and bridge emotions. This time, GRADO co-writes the story of Lamma Lounge Chair with him.

Javier Moreno - Meet Bambú Studio: Small Team to Accomplish Big Things

Talk with Javier (Alex & Javier)

Based in Spain, Mr. Javier Moreno and Bambú Studio engage in industrial design, creative direction and project consultancy. Mr. Javier Moreno uses design to create physical and material touch in an increasingly virtual world. Ondo Sofa is a practice of his design philosophy.

Carlos Jimenez - Stories Behind Projects

Mr. Carlos Jimenez and his studio has been working on product, furniture and lighting design. Spanish perspective and Scandinavian design mutually shape each of his practice. GEO Reed Diffuser is a brand-new try in the field of aromatherapy for both Carlos Jimenez and Grado.

Xinyu Weng - Design as Social Comment

After graduating from Bauhaus University Weimar. Mr. WENG Xinyu co-partners the design studio YUUE in Berlin. To Mr. WENG Xinyu, design is his expression to reflect on social problems. And the multi-cultural background has provided him with unique inspirations. grado is happy to work with him on Fido Stepstool and Mischief Rug.

Grado's mission is to craft products and services that can serve users across the globe. In the wake of the pandemic, our return to Milan was a momentous occasion for us—we presented our thoughts on products, space and people to the world once more. Engaging with users from diverse backgrounds and cultures was a priceless experience, which enriched our imagination and motivated us to create products that resonate with users.

GRADO in the Milan Design Week

Article Collection

Brand Intro: GRADO CONTRACT

Grado Contract has been taking more adventures, composing new chapters, adding more flexibility, more sensitivity, more versatility, and more creativity to build up inspiring spaces....

Grado in Milan

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