The Story Begins
grado means “degree”in Italian. It reminds us to see designs from new perspectives, to pursue a simple and natural style, to design furniture that are related to daily life closely. We try to bring furniture back into the nature of “a houseware”, a friendly object like something from the old days.
grado hopes that each product has its own unique story, transmitting our pursuit of quality and thinking about design. We believe that design conveys the beauty of lifestyle and space aesthetics. We design products and create atmosphere through vision and smell to add vitality to the environment.
We are from Hangzhou
We are from Hanzhou, a famous historical city, adjacent to the Qiantang River and the West Lake, the end of the Beijing-Hangzhou Grand Canal, and the capital city of the Southern Song Dynasty. The region contributed to the beauty of Su Shi's poems about the West Lake , and Marco Polo called it the crown of the world's cities. Known for its humanistic and romantic spirit, it bred stories like Liang Shanbo and Zhu Yingtai, an eastern fairy love story, and it is also where the grave of Yue Fei, a General widely known for his loyalty, lies permanently. This storytelling city incubated a brand like grado, and it also gathered a group of ambitions people to achieve a same dream.
Design, Research, Production & Sales
grado, founded at Hangzhou in 2014, is an international furniture design brand that integrates R&D, design, production and global sales. We hope each product has its own unique story, transmitting grado's pursuit of quality and thinking about design. grado takes the space demand as its starting point, suitable for multiple spaces like offices, public lounge areas, homes, hotels, home stays, to name a few.
R&D Center at Deqing
The Deqing R&D Center is where the design inspirations are realized. Founded in 2018, it has an over 12,000 SQM modern production workshop, dozens of furniture R&D engineers with over 20 years experience and more than 40 production employees.
Hangzhou WPark Headquarter is the birthplace of grado brand inspirations. Established in 2018, with more than 70 employees, it consists of Design Department, Marketing Department, Supply Chain Department, Domestic Sales Department, nternational Trade Department, Human Resource Department and Finance Department.
grado showroom is a place for sharing inspirations with customers, it is a port to obtain and satisfy our customers' needs. We listen to the users' demands and share the fruits of our research.
20+ Countries Global Trade
grado has been providing products and services to customers from more than 20 countries. The Asia-Pacific Region, the Americas Region, the Middle East Region, Europe and emerging countries along with global sales service system have been established. The Overseas Business department has established a sales team that can serve more than 20 countries and regions. Greater market has capabilities in providing service for 24 provinces, municipalities and autonomous.
30+ Design-awards Winner
The World’s Top Cooperative Suppliers
As a global brand, we have world's top resources, such as fabrics from Denmark, wool from New Zealand, leather from Italy, wood from Finland, Russia, and America, chemicals from Sweden.