When furniture goes beyond being an object, and when space becomes a container for human emotions, grado presents its 2026 lifestyle campaign under the theme Home In Many Forms.
Home is a private place for the mind when we are alone. It is also a space for emotional connection when we gather together.
It is the natural blend of different styles. It is also the balance between function and beauty.
Now, please open this door with us and step into the living aesthetics of grado.
Part 1
grado's two curved sofas — the Grin Sofa and Croissant Sofa. With their soft and flowing lines, become visual anchors in a square space. The curves not only soften the edges of right angles but also subtly guide the flow of the space, making the arrangement more natural. The space becomes more inviting for conversation and staying.
A few friends sitting around can let their eyes follow the curves. Sunlight slowly moves through the glass windows, and shadows play on the leather and rug. The rhythm of the space slows down with it.
Part 2
The French-modern Coast Sofa stretches its lines gently with the rhythm of daily life in the living room. Beside it is a Bauhaus-style Omelette Lounge Chair, light and simple. The space quietly changes with your everyday life.
When alone, open a book and sink into Omelette’s down-filled comfort. During gatherings, sit around the Coast Sofa, letting conversation flow along the sofa curves. Function does not need to be emphasized, it blends naturally with the rhythm of life.
Part 3
Mochi Sofa has the presence and formality of a straight sofa, while its richly padded, rounded seat adds a relaxed feeling to the space. Modern urban style and Eastern tradition meet here without conflict. The space is colorful yet calm and sophisticated, and the clean lines make the rhythm of the room feel effortless.
Its modular design adapts to large spaces and high-social layouts. The My Stamp Side Table stands quietly like a piece of art, offering a moment of calm.
Part 4
Conversations at home are always about care. The semi-close layout naturally shortens the distance between people. Shadows overlap in the light, and words become gentle. This space uses the Eastern concept of “circle” as its main design language, creating a sense of togetherness, warmth, and inclusiveness, full of the cozy feeling of family time.
The Daifuku Sofa’s wraparound design brings people closer in conversation. The Dorayaki Coffee Table and side tables form a group of circles, creating playful shapes with varied heights and layers.
Home can take many forms, without limits or templates. It is the philosophy of design and the way of life. The environment shapes everything; it is the potential of the space and also a reflection of your inner richness.
